How To Promote Your Pins Using Pinterest’s Advertising Tools
In Pinterest Ads Manager these tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people.
Pinterest users regularly save their favorite Pins (including adverts!) to their own boards, and as such, Promoted Pins generate lots of impressions and engagements as they get resurfaced time and time again. The data shows advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign.
So, how does it all work? In this post, we’ll take a look at what’s new with Pinterest Ads Manager and give you a quick guide on how to get started with your first Promoted Pin.
HOW TO GET STARTED WITH PINTEREST ADS MANAGER
First of all you need to convert your account to business account or you can create a new business account.The next thing you should do is add some pins to your account before you start with your campaign so you can start with promoting your pins.After you done all of that, then you access the Pinterest Ads Manager ( https://ads.pinterest.com/ ). Then you can start your campaign as i said. To set up a campaign, navigate to the Ads Manager page and click on the Promote option on the top right of the page.The next thing you should do is set up your campaign goals.This step is super important, and you need to choose the goal which best reflects what your business is looking to get out of the campaign. The goal you pick for your campaign will determine how your Pins get delivered to your audience. The two options available are:
1. Boost engagement with your Pins:
Track your audience’s signals of intent. You get charged for each engagement (closeup, repin, click) on your Pin.
2. Get traffic to your website:
Send a motivated audience to your content. You get charged for clicks to your website.
After selecting your campaign goal you need to fill in some details like the name of your campaign, campaign dates and your daily budget. The next step is to pick which Pin you would like to promote. You will be able to select any Pins that are already on your boards, and to make it easier to find the exact Pin you would like to promote you can filter for your most clicked or repinned Pins in the last 30 days or search via URL or keyword.After picking the pin you would like to promote you need to fill in some more details.You have the option to name your promoted pin and You can update your destination URL It’s not essential to update this URL, but it can be incredibly useful if you’re using UTM links to track any marketing efforts. Once you’ve completed the above details, you have the option to select some relevant interests and keywords to use for targeting.People will see Promoted Pins as they browse their home and category feeds, and with interest targeting, you can reach people based on their love for particular topics, such as yoga, or architecture.
When it comes to interest targeting, try to consider related interests to reach an audience who could also be interested in your business. For example, someone with an interest in healthy recipes may also be interested in fitness. If you would like your Promoted Pin to be displayed in search results too, you need to include some keyword targeting information. Choose your keywords wisely because it can be extremly useful if you pick the right keywords for the people who will be searching for it.
LOCATIONS, LANGUAGES, DEVICES, and GENDERS
The final details you need to complete to get your Promoted Pin are:
1. LOCATION –
Currently you can target locations in the US and Canada (support for more locations is likely to come later in the year)
2. LANGUAGES –
This option defaults to all languages. You can select specific languages.
3. DEVICES –
Allows you to choose whether you’d like to target all devices or specifically mobile web, iPhone, iPad, Android mobile, Android tablet or web.
4. GENDERS –
You can choose to target Pins towards both or either females or males (unspecified means people didn’t specify a gender when they signed up to Pinterest)
Once you done all that your final step is to set up your billing. After that your Promoted Pin is set! To add more pins you simply start the process over again and once you set your campaign goal, choose an existing campaign.